Today, I'd like to introduce you to David Benton, the visionary founder and CEO of Urban Elite Beauty. David's journey began in Philadelphia, PA, where he faced significant challenges growing up as a dark-skinned African American male in the 1980s. Teased and bullied because of his skin complexion, David struggled with low self-esteem and depression. However, his love for basketball provided an escape and a way to build confidence. Inspired by dark-skinned celebrities like Tyson Beckford and Wesley Snipes, he found hope and determination to create a positive impact on others who felt the same way.

David's breakthrough came during his 10 years in the cosmetology field, where he recruited students for schools specializing in hair, makeup, and skincare. Observing the transformative effect beauty services had on people's confidence, he realized he could help others feel good about themselves regardless of their skin complexion. This revelation led to the birth of Urban Elite Beauty in March 2019, with a clear mission to promote self-love, build self-esteem, and boost confidence through quality skincare solutions. Today, Urban Elite Beauty serves thousands of customers worldwide, offering products like the 24K Miracle Moisture Service and Vitamin C Moisturizer Cream, and is recognized for its outstanding customer testimonials.

David's entrepreneurial journey has not been without challenges. He faced resistance and skepticism from family and friends and struggled with low sales initially. Despite these obstacles, his unwavering belief in his mission and dedication to helping others led Urban Elite Beauty to achieve over a million dollars in sales. David's commitment to excellence and his willingness to take risks, such as quitting a well-paying job at Amazon, have paid off. Urban Elite Beauty is now a thriving business with a community initiative program, high customer return rates, and collaborations with celebrities. David's story is a testament to the power of perseverance, passion, and the pursuit of one's dreams.